![]() ![]() Google Analytics is an example of an analytics tool to assist in journey mapping. To supplement the customer feedback you gather, use dedicated analytics tools to understand your existing website telemetry. For example, stores looking to reduce cart abandonment should ask customers what caused them to leave their store. Are you able to navigate our website easily?Įnsure your questions give you the customer feedback you need to reach your end goal.Have you ever needed customer support? If so, how did you feel about the experience?.Have you bought anything from us? If so, what were the deciding factors in your purchase?.What do you want out of our product or service?.Some examples of insightful questions include: Questionnaires and surveys will ensure you get the feedback of people interested in your product rather than random people. The easiest way to do this is to integrate questionnaires directly on your website. This will provide your firm with the information needed to accurately map out a typical customer experience. Now, it’s time to research your average customer and understand what makes them tick. ![]()
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